Founder’s Story

Ladies and gentlemen, allow me to introduce you to a remarkable individual whose story is nothing short of inspirational. Meet Mr. Alfred Gitonga, the founder and lead missioner of Igati Mission, a social entrepreneurship movement that he helped bring to life in March 2023. Alfred’s life journey is a testament to the power of determination, unwavering faith, and the pursuit of one’s true purpose.

Born on April 23rd, 1978, in Meru County, Alfred’s entrepreneurial spirit began to shine at a young age. By the time he was 14, he was already exploring creative ventures in Gakoromone Market. However, his path was far from straightforward. He faced the dilemma of whether to pursue his business aspirations or continue with formal education. His belief that his destiny lay in entrepreneurship clashed with his grandfather’s vision for his education, leading him to attend Ngenia Day Secondary School in Laikipia to have time for his creative and innovative ventures as side hustle.

After successfully completing his K.C.S.E exams, Alfred returned to Kwa Makara and established his first grocery kiosk, which flourished and marked the success of his first venture. But he didn’t stop there. His journey led him to Moi University in Eldoret, where he continued to nurture his creative ventures, resulting in successful business units that extended beyond the campus.

By the time of his graduation, Alfred had become an employer of labor, overseeing five mobile phone accessories stores in various towns, including a field sales van. With this level of success in entrepreneurship, he had already discovered his life’s purpose and saw no reason to seek formal employment.

Alfred’s entrepreneurial journey took him through various industries, from mobile phone shops to computer stores, from cosmetics distribution to flour milling, pulses packaging, poultry farming, pig farming, hotels, hospitality, clubs, and entertainment. Each venture taught him invaluable lessons that have made him the leader he is today.

What makes Alfred’s story truly exceptional is his current mission with Igati. Igati Mission is a social entrepreneurship movement that aims to empower communities, tackle poverty, unemployment, high living costs, and food insecurity. It’s a divine mission that Alfred is wholeheartedly committed to. Despite the challenges he’s faced, from building startups to successful businesses, he’s dedicated to making a significant contribution to his country and communities worldwide.

Alfred’s story is an inspiration to all of us, and his mission with Igati is a beacon of hope. We invite you to join him in this noble cause. Together, we can create a world where prosperity is within reach for all. To learn more and support Igati Mission, welcome to our website and be part of this transformative journey. Alfred’s mission is a shining example of how one person’s dedication can impact countless lives and make the world a better place for all.

In the beginning
The late Mzee meenye, Alfred Gitonga Grandfather and Mentor
The construction of Snowline facilities in timau, the year is 2013
Well packed eggs from snowline farm
Snowline Bar and Restaurant in Meru Town
The Black Jungle Brand
Snowline Hatcheries
Alfred The Farmer
The Black Jungle